Microstyle

Author: Christopher Johnson
Edition:
Binding: Hardcover
ISBN: 0393077403

Microstyle: The Art of Writing Little

A field guide for the age of the incredible shrinking message. Get Microstyle computer books for free.
/strong>Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights exampl Check Microstyle our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

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/strong>Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists As he highlights exampl

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