Microstyle

Author: Christopher Johnson
Edition: 1
Binding: Kindle Edition
ISBN: B0057QNZNG

Microstyle: The Art of Writing Little

"A work of pop linguistics . Get Microstyle computer books for free.
. . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit."-New York TimesWelcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp t Check Microstyle our best computer books for 2013. All books are available in pdf format and downloadable from rapidshare, 4shared, and mediafire.

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. . [that] synthesizes . Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp t

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